10. December 2025
New power at the Ring: BBS Motorsport joins 24h Nürburgring as a partner
· Partnership agreement concluded for the next three years
· BBS Motorsport provides spectacular onboard perspectives
· Increased visibility through perimeter advertising in the pit lane
BBS Motorsport and ADAC RAVENOL 24h Nürburgring will be working closely together in the future: The partnership has initially been agreed for three years, during which time the wheel specialist’s involvement at the Nürburgring Nordschleife will be expanded. The focus will be on increased cooperation in the production of moving images with onboard cameras and a prominent presence for BBS Motorsport in the pit lane.
“The ADAC RAVENOL 24h Nürburgring thrives on strong partners who work with us to further develop the event—in terms of sport, technology, and media,” says Walter Hornung, race director of the ADAC RAVENOL 24h Nürburgring. “BBS Motorsport is firmly established as a successful wheel supplier in international top-level motorsport and has also been using the Nordschleife as a stage for many years. The fact that we are now expanding this cooperation within the framework of the ADAC RAVENOL 24h Nürburgring and at the same time further strengthening our onboard reporting is an important step for the race and its fans.”
Successful brand is firmly linked to motorsport
BBS Motorsport is a wheel manufacturer based in Haslach in the Black Forest. Since the 1970s, it has been developing and producing wheels for Formula 1, classic races such as the 24 Hours of Le Mans, IndyCar, DTM, NASCAR, GT3, and numerous other international series. Since 2022, BBS Motorsport has been supplying the standard wheels for all Formula 1 teams, underlining its role as one of the leading brands in high-end motorsport. The high-quality BBS Motorsport wheels have also been used for years in a wide variety of projects on the Nürburgring Nordschleife – from top-class racing to the iconic multi-piece wheels in historic series or in projects by the “White Angel for Fly and Help” team, which will enrich the starting field with a Cup 911.
Onboards “supported by BBS Motorsport“
A key element of the partnership is supporting the media coverage of the 24-hour race: BBS Motorsport supports the onboard cameras at the 24-hour Nürburgring race, which allow fans to follow the race in real time from the cockpit. For years, they have been a central component of the 24-hour race’s moving image production.
“For us, the Nordschleife is one of the toughest and most fascinating test and application areas there is,” emphasizes Sandro Haberstroh, Sales and Marketing Manager at BBS Motorsport. “It combines extreme loads, long race distances, and a unique fan base. We are looking forward to our partnership with the ADAC RAVENOL 24h Nürburgring. The fact that we can support media coverage with this fits in perfectly with our claim: to showcase high-performance wheels where they have to prove themselves at the absolute limit.”
From a marketing perspective, the expansion of the partnership is also an important signal. “Onboard images are key for the 24h Nürburgring in bringing the fascination of the Nordschleife directly to the fans,” explains Matthias Wurm, Managing Director of Skyline Management GmbH, marketing and media partner of the ADAC RAVENOL 24h Nürburgring. “With BBS Motorsport, we have a partner on board who is firmly established in international motorsport and understands exactly how images and stories convey the fascination of this race. The additional presence in the pit lane and the integration into our moving image production are therefore a win-win for everyone involved – for the race, for BBS Motorsport, and above all for the fans.”
