5. November 2025

BBS Motorsport collaborates with Ubisoft on the racing game The Crew™ Motorfest

BBS Motorsport GmbH announces an official partnership with Ubisoft. As part of the racing game The Crew™ Motorfest, original BBS Motorsport wheels can be experienced authentically in a virtual racing environment for the first time.

Through this collaboration, BBS combines real motorsport expertise with digital performance. Players worldwide can get to know and use the brand and its products in a realistic context.

The aim of the integration is to make BBS’s values—precision, quality, innovation, and design—accessible to a new, digital generation of automotive and gaming enthusiasts beyond traditional motorsports.

The partnership with Ubisoft marks another step in BBS Motorsport’s strategic move towards virtual platforms and underscores its commitment to bringing performance and passion to life both on the road and in the digital space.